The way a website appears to the viewer is essential in getting their attention – or losing their attention. The layout and the visual aesthetic must be appealing to the consumer first and foremost. Every detail that goes into a website effects the overall vision of what is seen. They are all created by the art director and their team of creative minds.
An art director is the leader of a design team. They delegate responsibilities to the other designers on the team. The art director must make sure the website has a pleasant visual aesthetic.