The TOP 5 SEO Software Programs

Search Engine Optimization, (SEO), should be on the top of your mind as a web designer. Proper SEO helps consumers find your websites when they enter search queries into the search engines. After all, what good is a website if customers cannot find it?

Very few people make it past page one of the search results on Google, thus most web design companies place a high emphasis on building SEO-optimized sites. If you are new to SEO, it is easy to feel overwhelmed. The good news is there tools that can help you make sure the sites you create are SEO-friendly.

We have outlined the five best SEO software programs out there to help you become an SEO master, regardless of your skill level. Let’s dive in.


1. Moz Pro

Moz was created in 2004 and is one of the most well-known SEO companies out there. Moz Pro can help you with both on and off page SEO. Investing in Moz Pro can help you:

  • Track keyword rankings across your sites
  • Conduct in-depth keyword research via the Keyword Explorer
  • Assist with link-building and evaluation of links via Moz’s best-of-the-industry metrics
  • Conduct site crawls to uncover crawlability issues that could be impacting your website’s rank
  • Much more.

Moz boasts helping over 500,000 clients, from large corporations to small local businesses. You are able to get a free 30-day trial of Moz Pro to make sure it’s the right tool for you. After that, plans start at just $99 a month for the standard package and go up to $249 per month for the elite package.

The price may seem a bit steep, but keep in mind this is a very powerful tool. Since SEO will be such a major part of your job as a web developer, it makes sense to invest in a tool that can help you do it all. Take your websites to the next level, and start your 30-day free trial today!


2. SEMrush

SEMrush claims to be an all-in-one marketing toolkit for digital marketers and web developers alike. SEMrush started in 2008, and since then has built a client base of over one million. Companies such as Amazon, Disney,, Forbes, and HP trust SEMrush for their SEO needs.

What SEMrush is best known for is its ability to provide you with valuable competitor data, such as insight into competitors’ link building and paid and organic search performance. This is important to you as a web designer because seeing how the competition is performing can help you implement on page strategies to make your websites more successful.

SEMrush will provide you with an arsenal of extremely powerful SEO tools. This software will show you where your websites rank on Google and other major search engines and provide you with recommendations to help you improve your rankings. In addition to ranking data, SEMrush can also provide you with backlink audits to help you understand which backlinks you should keep, and which ones you should abandon.

SEMrush will also help you with keyword research, domain vs. domain comparisons, custom reporting, overall site audits, optimization progress tracking, brand monitoring services, and organic traffic insights. SEMrush will also provide you with content insights by updating you on current industry trends, and engagement data to help you understand what content is working across your websites.

SEMrush really is the all-inclusive SEO tool on the market. Monthly plans start at $99 a month; however, you are able to get a custom quote based upon your individual needs. SEMrush does offer discounts if you commit to a yearly plan, which could save you up to $800. Unfortunately, SEMrush does not offer a free trial, but it’s hard to imagine being unsatisfied with such powerful SEO software.


3. Advanced Web Ranking

Advanced We Ranking helps make SEO easy. The company offers both a cloud-based version and a desktop version. There are some differences between the two versions, so you will want to do research on which version would best suit your SEO needs. For the purposes of this post, we will focus on the more popular desktop version.

According to the company website, more than 18,000 SEO professionals across the globe have chosen AWR as their SEO software of choice. AWR’s desktop version provides you with powerful tools in the areas of: keyword ranking, keyword research, reporting, keyword optimization, link building strategy, and competitor analysis.

With AWR you can spend less time on reports, and more time on trying to improve your websites’ rankings. You can schedule automatic updates, and even automate reporting. AWR makes it easy to manage multiple accounts from one database. AWR has packages that provide you with unlimited domains, unlimited projects, and best of all; unlimited keywords.

One of the main features that sets AWR apart from the competition is its advanced reporting. With AWR you can create smart reports with very insightful and engaging data. These reports are easy to share via email, FTP, or via the AWR Cloud.

In terms of website audits, AWR is one of the best in the business. AWR can crawl up to 10,000 pages without any limitations. It can uncover technical issues that could be holding your websites back, and provide you with strategies to fix these issues via a convenient .csv file.

As you know, link building is one of the most important aspects of SEO. AWR can help you build quality links to improve your websites.  AWR’s powerful software can help you identify quality easy-to-get backlinks, obtain authoritative referrers, provide you with an analysis of your competitors’ link profiles, and even compare anchor text distribution.

AWR is downloadable for Windows, Mac OS X, and Linux. The company offers a 30-day free trial, but after the trial, you are required to purchase a lifetime license. There is a variety of pricing options starting at just $199 for the standard package.


4. Web CEO

Web CEO is another powerful SEO software that should be at the top of your consideration list. Web CEO will provide you with 15 powerful SEO tools that are necessary for SEO success,

One of the best features of Web CEO is the keyword suggestion tool, which helps you choose the most relevant keywords to help you create SEO optimized content. A feature that helps Web CEO stick out from the competition is the ability to localize your rankings. This is especially useful if you create websites that do not offer services nationwide.

Web CEO also provides you with link-building tools to help you manage your links, and uncover any potentially harmful links. This tool can also help you find quality links, and view the links of your clients’ competitors. Web CEO will also provide you with opportunities for internal link building.

Perhaps the most interesting tool Web CEO provides is the content submission tool. This extremely useful tool allows you to submit your websites to over 90 high-quality search engine directories, promote blogs on popular blog search engines and RSS feeds, assist in local link building by automating listings on more than 50 local listing sites. Just think of the additional traffic your sites could obtain by using this easy-to-use tool.

Web CEO offers a free 30-day trial. After your trial expires, you will need to purchase one of their four packages if you wish to continue using the software. Packages start at $99 and go up to $499.

Head on over to Web CEO to start your free 30-day trial. You will not be disappointed.


5. Rank Tracker

Rank Tracker boasts being the best and most reliable SEO software on the market. With Rank Tracker you can get on-demand updates regarding any positional drops on your websites to help you stay on top of your SEO duties. Rank Tracker can provide you with insights into how your websites are ranking on a global, local, and multilingual level.

Like the other tools mentioned, Rank Tracker will allow you to track the SEO performance of websites that are similar to the ones you create. This will be helpful in providing you with a winning SEO strategy. One the unique features of Rank Tracker is that it allows you to track your rankings across multiple devices such as desktops, tablets, and mobile phones.

Though Rank Tracker is a great overall software option, it does have its limitations. For instance, unlike other tools, it does not provide you with insights into link building opportunities, which could hinder your ability to get your websites to rank higher from the start.

Rank Tracker provides a free 10-day trial, but after your trial has completed you must upgrade to a paid plan. You can purchase Rank tracker starting at just $19 per month, or $183 for the year.


Which SEO Software Is Best For You?

By now, you are probably asking yourself which SEO software you should go with. Ultimately, we suggest signing up for a free trial with all of the companies who offer such a service. Each SEO software offers different tools, to help you reach success.

Some of the best SEO software out there include MozPro, SEMrush, Advanced Web Ranking, Web CEO, and Rank Tracker. The only way to know what tool fits your needs is to try them out. These tools make SEO less time consuming, so you can focus on the web design activities that you enjoy most.

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