Whether you're building a house or building a website, every project needs an architect. If you look at the title of the job itself, “architect” is meaning the way things are put together. Specifically, how “information” is put together.
First and foremost, UI stands for User Interface, making this job title User Interface Designer.
When using a website, most (if not all) people prefer an easy to use interface. They want to be able to go from one page to another, or add an item to their shopping cart, or like a post on Twitter, with ease.
In order to do so, the interface of the site needs to be set up and organized in a way that will easily support the users’ intentions. The people responsible for this interface system is – you guessed it – UI designers!
The way a website appears to the viewer is essential in getting their attention – or losing their attention. The layout and the visual aesthetic must be appealing to the consumer first and foremost. Every detail that goes into a website effects the overall vision of what is seen. They are all created by the art director and their team of creative minds.
An art director is the leader of a design team. They delegate responsibilities to the other designers on the team. The art director must make sure the website has a pleasant visual aesthetic.